Marketing Resources | Girl Scouts of Colonial Coast

Spread the word—in style!

Girl Scouts has a robust brand and identity— and EVERYONE in Girl Scouting has a role in protecting our name, our image, and our brand. It is important for all volunteers to represent the Girl Scout brand consistently and appropriately. Below are resources for volunteers who are creating apparel, signage, promotional or communicative resources, including information on setting up a website or social media account for your Service Unit or Troop.

To keep in the know and find even more resources and information, join us on Rallyhood!

Don’t see what you’re looking for? Email our Council’s Marketing team.

(Community Partners: Businesses, program partners and other organizations should refer to the Partner Market Guide.)

Have S’more Fun and Make S’more Friends!

Download everything you need for a sweet back-to-troop party: invites, games, activities, and ways to make s’mores!

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The Girl Scouts of the Colonial Coast logo is our main identifying service mark. It should not be reassembled, reproportioned, color-changed, or altered in any way.

Members should always use the full service mark that includes the council’s name. The Trefoil may NOT be used alone under any circumstance.

Please contact the GSCCC Marketing team at marcomm@gsccc.org for files and usage guidelines BEFORE using.

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The Girl Scout Trefoil is a protected service mark and members are not permitted to utilize it on their own products, T-shirts, or communications. No exceptions.

Please contact the GSCCC Marketing team at marcomm@gsccc.org with questions.

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Referencing Girl Scouts

The words “Scout”, “Scouts” and “Scouting” should never appear without the modifier “Girl” and each word should be capitalized.

CORRECT BRANDING	INCORRECT BRANDING
Girl Scouts of the USA	Girl Scouts of America
Girl Scout / Girl Scouts / Girl Scouting	Scout / Scouts / Scouting
Girl Scouts	The Girl Scouts
Girl Scouts of the Colonial Coast	The Girl Scouts GSCCC
Girl Scout Gold Award	Girl Scouts Gold Award
Girl Scout Cookie Program	Girl Scouts Cookie Program

Glossary of Girl Scout Terms: A glossary of frequently used names, words, dates and concepts in Girl Scouting.

Questions? Reach out to us at marcomm@gsccc.org.

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Websites

Website Guidelines for Girl Scout Volunteers

WAIT!
Did you know your troop and service unit may already have a site set up on Rallyhood? (Check there first, or contact us for help.)

If you’ve decided that something like a private Facebook group doesn’t offer enough options to meet your needs, then refer to these guidelines and helpful tips before you build a website for your troop, group, or service unit.

Purpose

Are you sharing marketing information, or building an archive of documents? Is the target audience your girls, their caregivers, other volunteers, or the general public? Look up other local troop or service unit websites to see what kinds of features they use.

Make sure you know what kinds of services are available that you can build and maintain yourself.

Think about ways you can involve Girl Scouts in the process. Could the research, budgeting, coding and/or copywriting be part of a badge or journey for them? Do you know any local web professionals who could come talk to them about the industry, or offer a workshop?

Content

Take care how you represent yourself and Girl Scouts.

Be sure to have a plan in place to regularly update your website’s content and pages, especially when new information or guidelines become available from Council or GSUSA.
Maintain professionalism and trustworthiness by keeping an eye on your spelling and grammar.
You should only link to sites or resources that contain material and advertising that is safe and suitable for children and appropriate for Girl Scouting.

Most importantly, do not violate copyright laws. Girl Scout images and graphics must be used in accordance with brand guidelines from GSUSA. Do not use other trademarked symbols without specific permission from the copyright or trademark holder. When in doubt, contact our Marketing team at marcomm@gsccc.org.

Online Safety

In general, follow the same safety rules you would when posting on social media:

Do not use last names of minors. Obtain photo permission before posting pictures of girls online both for social media and websites.
Never give out anyone’s personal information.
Never list exactly when and where a troop meets or details about events a troop participates in until after the event has occurred.

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Flyers, Invitations to Color, and More!

These print-ready pieces are great for inviting girls to your next troop meeting, sharing your information with families or other volunteers, or to use as leave-behind collateral at events. (We are happy to help with larger print needs! Please email marcomm@gsccc.org or call 757-410-1475.)

Daisy Troop Invitation to Color

Brownie Troop Invitation to Color

Junior Troop Invitation to Color

Friendship Circle Invitation to Color

Girl Scout Promise and Law Bookmark to Color

Troop Invitation Bookmark to Color

Full color flyer with space for your text

Fillable Flyer

Full color flyer in English and Spanish with tear-off tabs

Bilingual Flyer with tear-off tabs

The Benefits of Girl Scouts – Bright and friendly flyers for a high-level overview of Girl Scouting. Choose from three versions with identical messaging but different grade-level imagery: Brownie – Junior – C/S/A

NEW! Five Ways Girl Scouts Helps Her

Publications About Girl Scouts and Our Council

Family Connection - Your go-to, super-fun guide to getting the most out of Girl Scouts!
GSCCC Fact Sheet - All About our Council
GSCCC Property Guide - Learn about our camps and facilities
Girl Scouts Guide to Flag Ceremonies - Comprehensive information, guidelines, and flag etiquette

Marketing / Recruitment

The Girl Scout Difference (Talking points)
Volunteer Business Card (Fillable PDF, 8-up on a sheet, front and back)
Volunteer Recruitment Flyer
Homeschool Recruitment Flyer/Poster
Homeschool Recruitment Rack Card / Brochure
Partner with Girl Scouts. (Trifold brochure for community organizations)

Bilingual Resources

La Conexión Familiar (Family Connection) - Una introducción a Girl Scouts en inglés y español. (An introduction to Girl Scouts in English and Spanish.)
Crece con Girl Scouts (our Spanish-language page)

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Many troops, groups, and service units create their own T-shirts for Girl Scouts to identify their troop number, commemorate events or accomplishments, or simply for fun! We applaud your enthusiasm and share your Girl Scout pride! There are some dos and don’ts to be aware of, however, to make sure we protect the brand story of our Movement.

Check out the examples below; in addition to these, please note that copying a design from an existing product in the Girl Scout Shop is also forbidden. Be original, and be respectful.

T-shirt Example: Do!

The design is original and the Council lockup on the sleeve is unaltered.

T-shirt Example: Don’t

The design uses restricted elements (Girl Scouts name, Trefoil).

T-shirt Example: Do!

The design is original and there are no GSUSA-owned elements included.

T-shirt Example: Don’t

The design uses restricted elements (Trefoil, GSUSA cookie graphics).

Other Merchandise

Troop, group, service unit, and member merchandise must adhere to certain guidelines; see below. Council review/approval of merchandise is required.

GSCCC cannot grant rights for the use of the Girl Scout name, Movement servicemark, symbols, images, etc. However, with approval, the Council may grant use of GSCCC logo.
The Council purchases merchandise from approved regional licensed vendors for resale or fee-based events (including camp). The licensee then submits to GSUSA for approval. Note that troops and service units may not purchase merchandise for resale or fee-based events featuring the Girl Scout servicemark or Council logo. Troops and service units may be granted permission to use Council logo for merchandise strictly used for non-resale purposes such as gifts, displays, and awards and will help facilitate an order by granting a one-time approval to a non-licensed vendor.

FAQ

What is brand?
Our brand is not just a logo, a visual identity, or a product. It is the personal connection and experience that people associate with Girl Scouts including our programs, services, marketing, and reputation.

Why is it important to protect the brand?
It is critical to protect the brand for financial reasons and for the sake of our organization's recognition, reputation, and credibility.

Do I need permission to use badge imagery and other Girl Scout symbols?
Yes! The use of official insignia (all of which are trademarked) is highly restrictive. Visit the GSUSA website for detailed information about Girl Scout copyright and trademarks.

S’more Fun, S’more Friends! toggle arrow

Have S’more Fun and Make S’more Friends!

We encourage troops and service units to host a Back-to-Troop party event in August (National S’mores Day is August 10) or during early renewal (which begins April 1) to get the troop together and welcome some new members. It’s a perfect way to thank those who renewed their membership and invite new members to consider joining!

Use the resources below to plan your event. Download everything you need for a sweet back-to-troop party: invites, games, activities, and s’more!

S’more Fun Party Resources

Invitation for Troop Leaders to use – Send these out to families to let them know you are hosting a great party.
Invitation for Girl Scouts to use – Girl Scouts can invite friends from their school, church, neighborhood or other club to join them in s’more fun!
S’more Bingo Game – Instructions and cards for up to 12 players (or 12 teams).
S’more Themed Word Search – Can you find all the hidden words? (Answer key is included.)
S’more Fun, S’more Friends Toolkit – The full set of activities, games, and ideas for your event, curated to be fun for girls and to give parents a glimpse into the wide range of things that Girl Scouts do.

Earn the Recruiter Patch

Girl Scouts is better with friends! Volunteers (and girls) can earn their Girl Scout Recruiter patch by inviting their friends to join!

LET'S GO

We want to hear from you!

Girl Scouts do amazing things every single day and we want to hear about it. Did your troop participate in a special project? Did your girl excel at something new?

Fill out this form for your story to be used in Council communications (website, blog articles, social media, GSCCC Magazine or sent to local media outlets). We can’t wait to hear from you!

Please be sure all girls in photos have signed photo release permission before submitting. Contact customercare@gsccc.org if you have any questions.

Troops	Service Units
Privacy: Closed Naming convention: “GSCCC Troop #” i.e. GSCCC Troop 9999 Girls under 13: Adult Admins Only	Privacy: Closed Naming convention: “GSCCC Service Unit #” i.e. GSCCC Service Unit 999
At least one adult must serve as an administrator on all websites and social media accounts, as well as be the person responsible for the email address associated with the account. Have a plan in place for admin back-ups and password recovery.